BurgGolf in the Netherlands offers a registration membership called the “Loyaltee Club” that gives a € 10,- discount on their green fees on their 9 courses. Members of the Loyaltee Club are also registered members in the Golf Federation for their hcp card. BurgGolf has roughly 30.000 members in this Loyaltee club. It gives them direct revenue from the membership fees, a big database to communicate and engage with.
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