Potential Female Golfers – What would encourage you to give golf a try?
The results clearly highlights women’s preference to play with friends and family, an important factor for clubs to understand. Among existing golfers, 67% said they prefer to play with family and friends. Among the non-golfing females, 47% said they would be encouraged to give golf a try if more of their friends and family participated. Feedback from the research, as well as anecdotal evidence, suggests the social aspect to golf is important to women.
Enjoying a coffee with friends, participating in group coaching with other women and being taught by a female professional were all cited as preferable. The importance of access to affordable coaching for new players is also evident in the responses. However, it’s important for clubs to think about the whole customer experience.
Up to 59% of existing female golfers said they sometimes feel intimidated by other club members and staff. Inviting new female customers to a sample session may be counterproductive if they are not made welcome in the club house. Interestingly, nearly half of all women golfers (48%) said their children play golf (compared to 37% of men), indicating a potentially important role for females in the nurturing of young players.