A system in which the golfer buys credits and pays his/her rounds with these credits. The facility can decide how much credits a round costs at what day of the week/ time of the year. A round in the weekend might cost more credits than during the week.
If in this system the golfer gets the same social benefits as the full members, it is a good match between a full membership and pay & play. It engages the golfer to the facility with the possibility to become part of the social structure and gives the flexibility feel of a green fee player.
Negative is that it is very much rounds driven. Potentially a big revenue loss of existing members scaling down can appear when implemented.
One membership for the total family, this gives families the opportunity to bring their children and the other way around, if the children play the parents may be triggered to play as well.
The big step into a full membership is too big for many. Let them try before they buy. Many variants have shown success, all at a friendly first year fee. the connection to the golfing community is very important. People bind people: let the newcomers bind themselves with the existing community of golfers.
A nice one is a trial membership for instance for € 200,- for 10 rounds during a year plus free participation in as many club events the player likes.
A golf facility has a great social life which is an important part of the membership and keeps people buying memberships each year. But what about people that would like to have the benefits of this social life but don’t want to play golf so often or don’t want to play golf at all?
A membership that gives them all the rights as the others only without the golf or limited golf can be the answer. In this way these people will be part of the tribe and be engaged to the facility.
This can engage a new group of ‘social’ members. It will also keep a group of members than became too old to play regular golf connected to the social of the club.
The city-membership of The International is a good example. At this new, upmarket members-only club near Amsterdam, one can become a city-member and use all the facilities but not the golf course. 70% of the yearly membership fee is spendable at the bar for F&B.
Challenge is to create the social live with this group. There need to be enough city members. Lot’s of events for networking can help.