Topgolf

by EGCOA, October 22, 2014

As you’d expect, the story of Topgolf began on a driving range, where two brothers were practicing their swings. The year was 2000.

As boredom took hold, the brothers began brainstorming ways they could liven up their range experience and improve their skills at the same time. Why wasn’t there a place where they could work on their game and also have the best time of their lives? Why couldn’t they know exactly where their ball had landed?

The idea for Topgolf was born.

The Jolliffe brothers envisioned a new kind of golf experience that combines competition with entertainment. Players hit microchipped golf balls at targets on an outfield. Just picture a larger-than-life-sized outdoor dartboard – but for golf. And for a little friendly rivalry, the high-tech balls instantly score each shot’s accuracy and distance.

Fast forward to 2014, and Topgolf has evolved to become a best-in-class entertainment facility, complete with dynamic event spaces and a food and drink menu that would put any sports bar to shame. With golf pros strolling the tee line offering tips and climate-controlled hitting bays, Topgolf is flat-out fun at any age, skill level or time of year.

It’s like drinks with your best buddies, the weekly poker night, a Sunday tee-time, playing Wii with the kids, and the best date you’ve ever had – all rolled into one.

How did this fairy tale end? Well, it hasn’t. Today, Topgolf serves more than 2.7 million annual visitors worldwide. We want you to be one of them. Let’s Play!

Mission

To deliver a fun and memorable experience for every guest.

Positioning Statement

Topgolf is flat out fun.

It’s an authentic golf experience that combines competition with entertainment. It’s like drinks with your best buddies, the weekly poker night, a Sunday tee time, playing Wii with the kids and the best date you’ve ever had – all rolled into one. Let’s Play!

Core Values

As a company, the core values listed below are what we find truly important and from which we develop our brand and culture.
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